| Marcus Höök
............................................1993-01-18 Brahegatan 8a 722 16 VÄSTERÅS Tfn 021-83 0649 Fax 02l-11 1482 .......................................Till A Site for Comercial Advertising Directly on the Work of Art This form of advertising is untested and new. When tested at an exhibition that took place in Umeå last year the innovation got the local press' keen attention together with those companys that bought the product. Now it's time to step out with this unique idea at the Stockholm Art Fair, March17-22 in Sollentuna. The fair is visited by some 35 000 people every year, people who at the same time have great purchase power. The art fair is also closely attended by media as one of the main cultural events during the year. The artist Mikael Richter is 29 years old and is originally from Västerås. He is now in his final year at the College of Fine Arts in Umeå. His work has figured a lot in media during the last years and has been warmly received both by critics and exhibition visitors (see newspaper clips at the following page). Mikael has participated in some thirty exhibitions, in places all over Scandinavia, from Kiruna, Stockholm, Göteborg to Oslo. He was also part of the group "Happy Art". Why then print advertising directly on works of art? "I'm an artist and I strive to suprise and question with my work; I aim to mirror my time and in that way create a debate", says Mikael Richter. The ad will be easily visible directly on the works of art with Your logotype or the products name. At the most will 35% of the work be covered by advertisements. You will find more information, newspaper clips, prices and examples at the following page. In connection with the exhibition at the art fair will a briefing be released to Swedish national media, radio and television. In other words; we believe the comercial value to be big. We want Your company to enjoy Your money's worth and offer a priceworthy advertisement site and tickets for the inauguration and free tickets to the fair. If anything remains unclear or if You are interested and wish for more information, don't hesitate to contact any of the above-standing numbers. We will get in touch with You within the coming two weeks to hear if You are interested in our proposal. Finally we would like to underline that the number of sites are limited in order to create a greater impact. Sincerly, Marcus Höök Comercial Agent Mikael Richter Artist Prices in swedish crowns Alternative 1. 4900: - One advertiser, ca A4 format, strategically situated to achieve maximum visibility on the exhibited surface, 10 free tickets for the inauguration or for the fair. Alternative 2. 2500:- Two advertisers,ca AS format, five free tickets for the inauguration or for the fair. Alternative 3. 1000:- four advertisers, ca A6 format We are of course open for discussion concerning other alternatives Press quotation "Låt stå! Snyggt, gåtfullt, självförökande fotgängaransvar" DN feb -92 "Konstnären M. Richter vill skapa debatt om den fria konsten och säljer annons plats på sin konst." VF maj -92 "Mikael Richter.. med sina målningar lyckats skapa ett äventyrsdrabbat rum för kontorets besökare" SvD sep -92 "Hämningslöst och skoifriskt" VLT feb -92 |
| Tillbaka |
| Svensk
Samtidskonst ,Tomtebogatan 26,113 38 Stockholm,+46 (0)8
303588 svensk.samtidskonst@ebox.tninet.se |